You know how that fastfood chain does it? It asks you if you’d like to throw in some fries with your order before ringing you up. Now, that’s what makes a beautiful concept: a choice to purchase a little add-on and consume it alongside what you actually came for.

That is what Fries To Go is. Apart from your daily blog dish of marketing, literature, design, social science and what-have-yous, Fries To Go asks if you’d like to up the ante with a little siding from its author of small-scale inputs which, much as deep-fried potato strips go, add up to a regular, a medium, a large, and even a supersize if you do decide to take up on the offer.

It’s your choice, after all. Take your pick. Have it your way. But, we’ll always remind you, in case you forget, to think of that little serving of long and crispy sidings whenever we ask:

Would you like fries with that?